Tui

Kristofer is one of a kind. Wise, experienced and at the same time all-seeing and curious. With integrity and laser precision, he always delivers beyond expectations.

Quote by Martin Collsiöö, UX Lead, TUI

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TUI, the world's largest leisure travel company, entrusted me to design the Nordic web and email experience during a transformative three-year period for the brand. My work spanned UI, UX, design system, and conversion-focused improvements, helping modernize and elevate the overall customer experience. I also helped build and shape the Nordic UX team, which during this period was appointed "Center of Excellence" on a global TUI level.